An online platform is a powerful tool for connecting offers, generating leads, and gathering a loyal customer base.
It requires well-crafted solutions that take your ideal client to different levels and consistency in engaging with and building your audience. You must be able to provide value on the front end and get them wanting to hear more.
From content creation to affiliate marketing, these are just some of the ways you can do to expand your platform.
Tune in to this new episode of The Conscious Marketer podcast — How to Build Your Platform Up with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
00:00:00 Introduction
00:04:02 Grow an email list or a Facebook group to at least 10,000 members. Set up a free opt-in gift that targets your audience’s pain points, tailoring it into a solution they can’t resist. Bigger companies looking to support you want to see you have a strong audience base.
00:06:51 Create your own method, formula, or idea. You want to be the authority of your niche. Let it permeate through your podcast title, books, and main course. Get in the game of posting online, figure out your branding, and outsource the tedious work to the experts.
00:09:02 Cultivate a strong relationship with your audience. The best way to do this is to create valuable content. Identify your avatar and tell stories that cater to their problems and instill hope for transformation. Vary your content: text-based, images, or videos. You can also choose one you enjoy making and ensure it’s promoting your audience to engage with you.
00:13:29 Form a powerful network organically. Find ways to help others without anything in return. Make affiliate partnerships with entrepreneurs who have offers your audience might need and vice versa.
00:17:33 Start where you’re at and grow it. Pick one strategy that brings you joy and run with it. Everyone begins with zero visibility, but staying consistent will help build your platform over time.
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